Robert Siminski, Contributing Author of The Innovation Superstar Workbook
Troy Attorney, Robert Siminski, was recently published as contributing author to The Innovation Superstar Workbook. Robert joined together with author, Nicholas Webb, to write this book focused on innovation. Nicholas Webb describes his book:
“The Innovation Superstar Workbook is based on a large body of knowledge I gained while researching and writing two popular books in the area of innovation. These books include, The Innovation Playbook and The Digital Innovation Playbook. So it seems fitting that I give you a bit of a background about these two books prior to introducing my philosophy around, The Innovation Superstar Workbook.
This short definition of innovation probably seems like blasphemy to some of the self-proclaimed “innovation leaders” of today, but this definition encompasses everything you need to know about innovation. However, this definition must be applied properly, holistically, embraced company wide to create a cultural transformation in order for it to work. Understanding this definition and utilizing it for innovation success requires a true transformation for many. That’s where the Playbook’s and/ or this workbook comes in, providing a structure, some boundaries, or a fluid plan to guide you in your transformation to an innovative company wide culture.”
For more information on The Innovation Superstar Workbook, visit: